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Developing a unique selling proposition for Australian avocados

Closing date: 2 October 2020

Request for Proposal

Hort Innovation is seeking a suitably qualified, experienced and capable delivery partner for the project: Developing a unique selling proposition for Australian avocados (AV20001).

The objectives of the services being sought are to assist Hort Innovation and the avocado industry:

  • Understand consumer preferences for Australian avocados
  • Develop a unique selling proposition (USP) to set Australian avocados apart from competitors
  • Develop a unique value proposition statement or support to the USP
  • Develop buy Australian (Why Australian avocados?) positioning statement, brand attributes and story.

Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.

The RFP may be downloaded from (you will need to be a member of to access this information).

The closing date for responses is 5.00 pm (AEST), 2 October 2020.