Skip to main content
Delivery partners Partnership opportunities Augmented reality for Australian avocados

Augmented reality for Australian avocados

Closing date: April 30, 2024

Request for Proposal

Horticulture Innovation Australia (Hort Innovation) is a not-for-profit, grower-owned Research and Development Corporation (RDC) for Australia’s $16.3 billion horticulture industry. Hort Innovation invests around $120 million in research and development (R&D) and marketing programs annually to provide benefit to industry and the wider community.

Hort Innovation is seeking a suitably qualified, experienced, and capable delivery partner for the project: Augmented reality for Australian avocados (AV23020).

The Australian Avocado Industry Project aims to revolutionise the way consumers select and enjoy avocados by leveraging cutting-edge technology. This innovative project involves the development of a mobile application that combines Augmented Reality (AR) and Artificial Intelligence (AI) to enable users to accurately assess the ripeness of avocados. Users simply point their smart devices at an avocado, and the application uses AI algorithms, trained on extensive avocado data, to determine its readiness for consumption. The application also features an engaging virtual reality (VR) character that educates users on avocado ripening and can offer creative suggestions.

By providing consumers with a reliable tool for selecting ripe avocados, the project aims to reduce food waste in the avocado supply chain, enhance consumer satisfaction, and promote environmentally responsible consumption habits. This innovative solution not only benefits the Australian avocado industry by optimizing sales but also contributes to sustainability goals and elevates the overall avocado shopping and culinary experience.

The project aligns with objectives focused on reducing waste, enhancing product quality, and fostering innovation within the industry while providing a valuable resource to avocado consumers.

Hort Innovation has prepared a Request for Proposal (RFP) document that provides background information, outlines the scope of services, the procurement process and the information required from interested parties.

The RFP may be downloaded from (you will need to be a member of to access this information).


The closing date for responses is April 30 2024, 3.00 pm (AEST).