Hort Innovation is responsible for investing the mushroom marketing levy into a range of activities to drive awareness and consumption, under the Hort Innovation Mushroom Fund.

Read on for a snapshot of how the mushroom marketing program will adapt to the new consumer and retail landscape created by COVID-19.

The Hort Innovation Mushroom Fund’s dedicated communications program has developed a comprehensive update on how the marketing program has been revised in light of COVID-19, considering the changed behaviour and media consumption of consumers.