Commercialisation is the process of taking a product (technology, plant variety etc) to market so that it can be made available to growers or other users.

This is usually done by a commercial business that completes the product development, then produces and distributes the final product. While not all project outcomes are commercialised, this approach is taken when it will be the most effective and sustainable way to deliver project outcomes and benefits to Australian growers.

The usual process involves registration of IP (e.g. by patent or PBR), selecting a commercial partner to deliver the product/technology in a manner that is most advantageous for Australian growers, then licensing the IP for commercial exploitation.

Disclaimer

Information on this website relating to IP and other legal concepts is of a general nature only, and does not constitute legal advice. No person should rely on the contents of this website or attached documents without first obtaining advice from a qualified independent professional. Horticulture Australia Limited (HAL) recommends that you should seek independent legal advice from a qualified professional before taking any action as a result of information contained in this website. HAL will not be responsible in any way whatsoever to any person or corporation that relies on the contents of this website.