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Awareness, Information and Communication

Two desired outcomes for Australian horticulture are:

1. A clear understanding of climate change and climate variability issues by stakeholders in horticulture, and
2. Horticulture producers and their advisors having sufficient understanding of climate change and climate variability issues to be able to make appropriate risk management decisions.

Priorities for Australian horticulture for informing growers, scientists, politicians and the community are to develop information products which promote horticulture specific messages to the community as well as to stakeholders in horticulture; and develop and disseminate specific information to raise awareness in the most vulnerable industries and regions.

Actions addressed by this priority are intended to answer the question :

“Do horticulture producers (and their advisors) have appropriate tools and an understanding of climate change and variability issues, to avoid the risks and/or take advantage of the opportunities of a variable and changing climate?”

The Horticulture Climate Change Action Plan will be implemented through the HAL Environment Portfolio, in consultation and on behalf of industry. To achieve this there is a need to focus on empowering industry leaders, facilitating meaningful partnerships, encouraging innovation and adoption of research, informing policy and positioning the industry.